Monday, April 29, 2013

Task #6

Since Argyle is such a small town and economical development data is scarce I decided to move North of Argyle to Keller, TX. Here I will invest in Retail shop more specifically a Frozen Yogurt store like Spoons or Yogurtland. 


There are currently 3 frozen yogurt shops within the Keller city limits. All of which are not name brand names therefore entering this market with a name brand such as spoons would be crucial. According to the Keller Economic Development 2012 no frozen yogurt stores were opened in the past year. (http://www.cityofkeller.com/modules/showdocument.aspx?documentid=8643).


This chart was pulled from http://pics4.city-data.com/zag/za76262.png. With a relatively young population made up of families frozen yogurt is an ideal investment because of its cheap start-up costs and it is easy to maintain. Also, yogurt is a healthier option and is trending amongst most young children and adults. 



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